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Breaking the Stigma

BTS Stories

BTS (Breaking The Stigma) Stories is a Canadian Not-For-Profit that aims to abolish stigmas that keep society at a standstill from evolving.

We create collaborative opportunities to influence policy, help support those affected by stigma, and bridge the gap between culture and capital. 



To develop a media awareness campaign to change the general perception of cannabis use and showcase the importance of normalization to provide the community support through the art of storytelling and lobbying efforts.



A media awareness campaign of the behind the scenes stories of real medical and adult cannabis users lives and their encounters with the stigma on cannabis throughout their lives. 


.A curated consumption event series that aims to bring culture + capital together and showcase responsible cannabis use all while building community amongst key stakeholders